I build the marketing and tech a business runs on.
I look after marketing and technology at Big Dog Builds. The rest of the time I'm building Cushy Digital, making Slightly Over Par and running Off The Record.
“Written for the agency, not the customer.”Now buildingCushy DigitalLatest article
AI won't fix a follow-up process you don't have
By Jayden Williams
I'm Jayden. Marketer by trade, founder by habit.
I started out in sales and found my way into marketing through software, consulting and media. At Southern Cross Austereo's LiSTNR, I built brand partnerships for names like TaylorMade Golf, Mazda and Coles.
After running client strategy at AWD Digital, I'm now the Manager, Marketing & Technology at Big Dog Builds. The rest of my time goes into Cushy Digital, Slightly Over Par, and Off The Record, a series of conversations with marketers.
What I'm working on
The businesses, shows and projects that have my name on them right now.
- Manager, Marketing & Technology
Big Dog Builds
Custom truck builds. I run the marketing, the content engine and the technology behind it.
bigdogbuilds.com - Founder
Cushy Digital
Lead response for trades. Every enquiry answered, qualified and booked into the calendar.
cushydigital.com - Co-Founder
Slightly Over Par
A golf podcast. Emphasis on slightly. Two mates, eighteen holes of accountability.
slightlyoverpar.com - Host
Off The Record
Conversations with marketers and business leaders, in their own words.
On this site - Gardener
BCW Landscaping
Garden design and maintenance around Melbourne. Where I get my hands dirty.
bcwdesign.org
Latest articles
Conversations you won't hear off the record.
Heads of marketing and business leaders on what's working, what isn't, and what they'd do differently. New conversations straight to your inbox.
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Browse the conversations →“Most brand guidelines are written for the agency, not…